Hofbrauhaus USA/HB Session Lager
Art Director/Creative Consulting, Corporate Rebranding and Strategy, Visual Design, UX Design, Information Architecture, Wireframes and User Flows
The iconic Hofbrauhaus beer brewing company needed a rebrand and redesign for their US-based B2B market and distributors. In order to remain competitive in its current market sector, they needed to revamp its online presence and establish a modern, engaging, and cohesive brand identity across its website properties. In addition, the client launched a new “light” beer, HB Session Lager, targeted at a younger, active demographic.
